WHAT IS SIMULATION?

It’s often not practical to stop operations and try something, just to see what might happen; it may be too expensive, too risky, too structured, not enough time, inflexible live system, etc.

Simulating your business or project allows you to do things you could never do in real life, with feedback of what might happen if you did. Professional pilots train in flight simulators, soldiers train in simulated war zones, and analysts can test your processes and proposals with NO implications to the real-world environment.

SOME SAY IT’S NOT REAL!

It can be as real as you need it to be. The level of detail (fidelity) depends on the goals of the project, and can be anything from cells in an excel spreadsheet to a collection of interacting 3D photo-realistic animated avatars.

A simulation model can determine, with statistical confidence, that something will work or fail, where the problems might arise, and which strategy will work the best.

WHEN CAN IT BE USED?

Wherever high volumes, high cost, high complexity or high risk are factors, then simulation can help.

Simulations can be used to help identify how business processes can operate more effectively, thereby saving time and money, reduce risk and help improve decision making.

Simulation can also be used to help prove a concept for stakeholders, such as senior management, financiers, investors, Boards, etc. ; basically anyone you need to understand your operations can see it in an easily understandable 3D format – see it as it actually looks.

WHO USES SIMULATION?

• General Mills has a strict policy of not starting any major capital project without proving it in a simulation first.
• Logistics companies simulate their warehouses to ensure process and layout is optimal.
• Sydney Ferries has a model of Sydney Harbour, where they can test new timetables, routes and boats.
• Mines simulate their operations to fine tune their processes.
• Factories simulate the use of different robots to prove how many they need to buy and how they should operate.
• Flexsim has been used to support business cases and tender applications, by showing what a new operation might look like, how it will work, and to prove how a concept will work, whilst also providing an effective visual and analytical support to the case

JUST SOME OF OUR CLIENTS

• Sydney Ferries
• Royal Children’s Hospital, Melbourne
• Port Kembla Port
• University of Wollongong
• Manufacturing Focus, Adelaide
• Australian Defence Force
• University of Western Sydney
• and a range of others that are subject to Non Disclosure Agreements so we can’t talk about them